Should My Aspiring Content Creator Pal Cease Exploiting Me for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of 10 years, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an online personality yet, but Marielle is trying to be. She makes video blogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed later, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. Upon mentioning my unease about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the energy I invest assisting her create material.

I’m grateful that Marielle has supported me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me laughing with someone. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to enjoy it without being filmed, altered, or shared for an viewers. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I hope my friend to see that the creations we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to show my personality and engage with people in new ways.

I wouldn't label myself as a full influencer yet, but it's savvy to generate income from your interests. I admire people on TikTok who execute that aesthetic of informal, self-made film-making.

Creating content is my interpretation of engaging with life: noticing the details, sharing them with an audience that values the art behind it. It's never my aim to make Beth uneasy. Bringing her to industry events was my way of offering access, giving her a opportunity to experience exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being realistic.

I’d still take her to such functions even if she refused to assist me, but I desire her to see the benefits the work we create together can get us: an opening. I understand not all people likes being filmed, but often unplanned moments is what makes material authentic. Being recorded from time to time is part and parcel of being my friend. I'd remove anything she asked, but she hasn't made such a request yet.

I don’t expect anyone to be my personal filmmaker, but companions help each other in small ways. My assumption was recording a clip here or there would be fun for her. Innovation flourishes in partnership, and having Beth around makes projects energetic and pleasurable. I never force her to participate in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I document our time together.

I value Beth’s friendship deeply and want to avoid content creation to come between us. I’m willing to compromise: like requesting permission before recording, and avoiding angles that might make her self-conscious.

This is not about power, it's regarding sharing my world while still respecting hers. Obviously making content is not a replacement for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Reader Opinions

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it’s Marielle’s job, but I don’t make friends come to my work. Maybe she can find like-minded creators to create content with. With the uncertain future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. If Marielle loves creating, that doesn’t mean all those around her is content. She must to honor Beth’s personal space.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it’s not for everyone. It was kind she has helped her friend professionally, but she needs to hear what her friend desires.
A commenter, 27

It seems like you care about each other, so cling to that and make sure it’s the focus in your friendship. Foster some real experiences, where genuine feelings are preserved, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

Marielle appears to be neither present nor authentic when they're together – she's on the job. Both seem confused as to where the line is. The solution is not found in trying to alter one another, but in each establishing clear boundaries around what is comfortable to them and seeing if there is an acceptable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Valerie Pierce
Valerie Pierce

Marco Ferretti è un consulente di marketing digitale con oltre 10 anni di esperienza in SEO e content strategy.